With the advent of smart devices infiltrating the home and our increasing dependency of using technology within our day to day lives, the opportunity for data collection has grown exponentially over the past decade. The nascent exploration into privacy concerns have only started to become at the forefront of discussion where, in recent years, issues have become popularized by news outlets and media. In a 2013 speech by US Federal Trade Commissioner Julie Brill, she points to the potentially insidious intentions of firms “without our knowledge or consent [to] amass large amounts of private information about people to use for purposes we don’t expect or understand.” These concerns, however, have become a lot more alarming amidst the backdrop of the COVID-19 pandemic.
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