Emotions play a huge role in risk perception and decision-making. The article explores vaccine hesitancy, its present and history, along with its economic implications through the lens of behavioural economics. Cognitive biases such as the affect heuristic and the confirmation bias could explain the anti-vaccine sentiment during the initial phases of the pandemic as well as other irrational decisions that one might make at the mercy of the mind.
Read MoreInstagram is a fundamental part of the 21st century and has single-handedly reshaped the way we interact with each other. Its online prevalence is astounding; as of 2018, 1 billion users were reported to use Instagram monthly to share their photos and short videos. Along with Instagram’s swift rise in popularity, it has also faced an exponential rise in wealth as it was estimated to be valued at 100 billion dollars in 2018 from its initial net worth of 1 billion dollars in 2012. In short, Instagram’s cult-like popularity makes it a goldmine for advertisers and businesses looking to enhance their online engagement with the consumer market. They do this with the help of the revolutionary walking advertisement: the influencer. The recent developments in online advertising beg the question, is Instagram the new advertising frontier or is it simply a transient phase in digital marketing?
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